b2b content marketing blog
How to make a website accessible with the right design and content
One in four adults identifies with a disability. Are you shutting the digital door on 25% of your visitors? Learn how to improve your website’s accessibility.
How we do customer research [steal our interview questions]
Find out how to do customer research, what interview questions to ask and how to use the insights you gather in your content marketing.
5 marketers share their priorities for the rest of 2024
The year is half over. How are you prioritizing marketing initiatives for the rest of 2024? Don’t get stuck in an echo chamber – hear insights from industry peers.
6 tips to move from content marketing manager to director
Ready for more in your content career? Learn 6 tips for moving from content marketing manager to director, straight from an award-winning leadership coach.
Sales and marketing alignment: mapping content strategy to sales goals
Sales and marketing alignment is crucial for the success of your content program. Find out how to improve it within your B2B company.
B2B content marketing strategy: insights and examples for 2024
[Updated] The results of your content depend on the quality of your B2B content marketing strategy. Explore elements of a solid content strategy and how to create yours, plus 6 examples.
B2B content marketing agency top 8 list + vetting guide
Meet 8 of the top agencies in B2B content marketing, and discover 6 criteria you can use to vet your next B2B content marketing agency partner.
B2B marketing in a recession: 3 key tips
Strengthen your B2B marketing in a recession with strategic advice. Learn how to pivot and maximize sales through impactful brand positioning.
Customer journey mapping: 4 ways to leverage technology
Learn how to successfully incorporate technology into your customer journey mapping. Leverage each touchpoint to guide customers with ease.
6 content planning tips to boost efficiency and impact
Content planning helps you increase the efficiency and impact of your marketing efforts. Learn our 6 tips to maximize your content creation plan and drive more revenue.
4 ways to leverage dark social and private online communities
Private shares are hard to track. Learn how you can leverage dark social and private online communities to improve your B2B content marketing strategy.
B2B demand generation in 2022: the role of content marketing
Explore how content marketing plays a role in B2B demand generation for tech companies. Plus, read 5 marketers’ perspectives on content trends in 2022.
Content marketing statistics: why you should know them
Keeping up with industry trends is integral to your company’s evolution and success. Explore several recent content marketing statistics and how they can influence your B2B marketing strategy.
Meet the author
Afton Brazzoni
Afton Brazzoni is the founder of Scribe National, a content marketing strategy and writing studio that partners with B2B companies to help them build trust and drive growth through content. Afton's firm has had the pleasure of working with more than 80 clients in the past 5 years — the majority being repeat customers — including tech unicorns like Pipe, Retool and Wealthsimple, and others among Canada’s 50 fastest growing companies like TouchBistro. Storytelling isn’t just Afton's day job — it’s a craft she's been honing professionally for 15 years. As a former news reporter, Afton has built Scribe National with a journalistic approach that delivers original, expert-level, content for meaningful results.
We'll make a great match if you:
→ Appreciate original, expert-level content fuelled by thoughtful, in-depth research and subject matter expert interviews
→ Are ready to step off the content creation treadmill and reclaim your time to focus on strategy and distribution
→ Want to work with a small team in which the founder is hands-on and the service is white glove (we're the opposite of a content mill)
When Afton isn't working, she's spending time with her husband, hiking with her two French bulldogs where they live in the foothills of the Canadian Rockies (yes, they can hike!), honing her oil painting skills or studying Spanish.
we’d be honoured to grace your inbox
“Did you know that you’re the only newsletter I'm still subscribed to?” -Brian Groat, Entrepreneur & Web Developer
Join Brian and the other marketers and business owners who receive our B2B Brilliance email series once monthly.