a journalistic approach to branding & content strategy

your partner in excellence

You know there are no shortcuts to quality branding or content. That’s why your standards for external service providers are high. Our mission is to rise to the challenge.

At Scribe National, we partner with B2B companies in industries from technology to leadership to construction to create high-quality messaging, strategies and content that build credibility, trust and your sales pipeline. Our boutique content marketing agency’s journalistic approach and research-driven process are central to getting you results.

We’ve had the pleasure of providing B2B branding, content strategy and writing services to over 80 clients in 5 years — the majority being repeat customers — including tech unicorns like Pipe, Retool and Wealthsimple, and others among Canada’s 50 fastest-growing companies like TouchBistro.

Will you be our next success story?

why work with us?

Storytelling isn’t just our day job — it’s a craft we’ve been honing for 15 years. As a former news reporter, Scribe National founder Afton Brazzoni has built our content marketing agency with a journalistic approach that means your messaging and content are original, expert-level and stand out in a sea of mediocrity.

If you're ready to work with a small-but-mighty firm that understands you and your customers — and that will never feel like a faceless agency where you’re just a number — we’re your team. We take the utmost pride in our work and our clients’ success. Our values guide us every step of the way in our relationships and projects.

  • excellence

    Your work is your company’s legacy. We understand this deeply, and will steward that legacy with vision, ingenuity, precision and a commitment to the highest quality in service.

  • dedication

    You can trust that we’ll be disciplined, resourceful, accountable and consistent. We are dedicated to our clients, our craft and our mission. Respect is paramount to our business.

  • curiosity

    Our collaborative approach sparks ideas and action, and we want to inspire you to be bold. We are constantly learning because we believe curiosity paves the way to innovation.

  • originality

    There’s power in your story. Original subject matter expertise promotes fresh perspectives and builds credibility. Together, we’ll leverage your ideas to drive impact.

explore our services
Scribe National founder Afton Brazzoni walking on a rooftop in Calgary, Alberta with the Calgary Tower behind her

meet our team

Hi, I’m Afton Brazzoni. I started Scribe National to help B2B companies like yours drive demand and growth through expert-level brand messaging and content strategy.

Here’s the gap for many companies: visual branding and short-form content alone fail to properly convey their complex ideas and the advantages of their offerings. The solution? Compelling, consistent messaging and original, long-form content with your subject matter expertise at its heart. This is how you turn your ideas into impact.

I bring 15 years of experience in marketing and communications to my mission to deliver you excellent branding and content that helps you achieve your goals. My work is rooted in developing messaging, strategies and written content for ambitious B2B SaaS brands and service businesses across North America and Europe.

When I’m not working, I’m spending time with my husband, hiking with my two French bulldogs where we live in the foothills of the Canadian Rockies (yes, they can hike!), honing my oil painting skills or studying Spanish.

  • Headshot of Jen Roney

    Jen Roney

    Jen is a freelance writer, creative soul and perennial optimist with over 12 years of experience in marketing, communications and content writing. She lives in Calgary, Alberta, working with clients all over North America and Europe.

    With experience in project and account management, Jen brings senior-level strategy and execution to every project. She is most delighted by good humans, great books and strong coffee.

  • Headshot of Keagan Perlette

    Keagan Perlette

    Keagan (she/her) is a freelance writer for brands that want to build meaningful relationships with their clients and customers. She writes about technology, small business, marketing, and innovative ideas that have an impact on the world.

    Keagan’s work with words extends to prose and poetry, which you can find her writing during her days off. She's currently based in Québec City, where her job is overseen by two micro-managing cats.

  • Headshot of Samantha Blackwood

    Samantha Blackwood

    Samantha is a writer at heart who believes in the power of storytelling. Passionate about helping brands connect with their target audiences, she has over seven years of experience writing content for websites, landing pages, blogs and more.

    Now based in Toronto, Ontario, Samantha spends her spare time reading voraciously, blogging about books, writing poetry, taking photographs and adding to her collection of unique versions of Shakespeare’s Hamlet.

  • Sal Sawler

    Sal is a content writer, children’s author and publicist living in Kjipuktuk/Halifax, NS. They specialize in writing about technology, small business and the publishing industry, but they also love writing for a range of audiences and researching new topics and industries.

    Sal is passionate about collaboration and community-building, in their work and their personal life. As a writer and publicist, they enjoy helping clients make genuine connections with the people they’re trying to reach.

  • Rosalind Toews

    Rosalind is a marketing and brand strategist on a mission to help purpose-led leaders find their voice. Blending strategic insight with artistic intuition, her passion lies in writing compelling stories on behalf of businesses making an impact.

    Based in Calgary, Alberta, Rosalind spends her weekends soaking in the great outdoors — from hiking, to snowboarding, biking and beyond. Always lost in a good book, she’s hooked on a love for all things literary.

  • Headshot of Suzy & Trevor Rounce

    Website Partner: Switchback Creative

    Switchback is a small digital agency with big curiosity and determination to lead through good times and tough ones. They’ll ensure you are doing the right things and spending your money effectively to stir emotion.

    Co-founders Suzy and Trevor Rounce have worked with more than 250 clients and have grown companies from startups to multimillion-dollar success stories. They have 20+ years of branding, operations and web development experience.

hear from our clients

  • Headshot of Marty Hilchey

    "The team listened to our needs and crafted a messaging playbook and content strategy we can use to build awareness and generate demand. I've been able to repurpose the messaging, saving plenty of time and stress!"

    Marty Hilchey, Managing Director, Panomax Canada

  • Headshot of Rayne Martin

    "I haven't worked with anyone who has been able to articulate my thoughts in a way that truly reflects my voice and captures my concepts. Working with you has been easy and joyful."

    Rayne Martin, CEO & Founder, It’s The Impact

  • Headshot of Denise Cardenas-Lopez

    "We hired Scribe National to help us build thought leadership and support our programs. The content is expertly researched and written, and has helped us build awareness and generate leads. We are repeat customers!"

    Denise Cárdenas López, Founder, The Future of Engineering

  • Headshot of Teresa Vozza

    "Scribe National helped me create three case studies, leaving me time to focus on my business. They still prove to be excellent marketing materials and social proof of the impact my work has on other people."

    Teresa Vozza, Executive Coach & Consultant

want to see our work?