business coaching & strategy for creative service providers

right-fit clients. rates that feel good. road map for growth.

It’s 6 months from now and you have a creative business that completely lights you up.

What would need to happen for that to be true?

You got into this business because you love your work. But as it’s growing, you need a sounding board and advisor to help you reach your goals.

→ You don’t just want to find clients — you want to find the right clients who will pay you well and respect your boundaries.

→ You want a marketing strategy that not only “works”, but feels aligned to how you’re comfortable showing up.

→ Maybe you also want to stop doing this solo, but you’re hesitant because finding help seems time consuming and expensive.

I’ve been there and I get it — which means you don’t have to go it alone.

“Afton has been a great partner in helping me strengthen my freelance writing business. She gives actionable and compassionate advice, providing guidance without judgment. She helped me feel more confident about what was already working well in my business and gave me clarity around the next steps I should take to continue to grow. If you're looking for kindhearted support from someone with years of experience building a business, connect with Afton.”

— Keagan Perlette, freelance long-form content writer & copywriter

is this kind of 1:1 support right for you?

If you’ve built a solid foundation for your creative business, and you’re ready to design the next chapter with the help of someone who’s done the work themselves, this is for you. But this is not traditional business coaching. This is business and marketing strategy support, through which I’ll be your advisor and partner. It’s about taking action.

Wondering what I mean by “creative business”? Here are the types of service providers I’ve worked with on business and marketing strategy:

  • Freelance writers and authors

  • Graphic, web and interior designers

  • Photographers and videographers

  • Wellness practitioners and coaches

  • Life and leadership coaches

what’s possible when you take this step?

Basic

Your client relationships and rates feel good. You set boundaries and prices that enable you to deliver the high-quality service you’re known for.

Basic

You have a clear plan for growth. You know what actions to take to achieve your goals for a business that is distinctly yours.

Basic

You market your offerings with confidence. You know what to say in a way that conveys your credibility and makes a tangible impact on your business.

Basic

You love what you’re building. Your work feels aligned to your values and the way you want to show up in the world.

Let’s clear the path, map the route and walk it together.

Phase 1: Clarity 

We’ll start with an intensive session to dive deep into your business, goals and challenges. We’ll get clear on where you are now, where you want to be and what we need to tackle — together — to help you get there.

Phase 2: Co-Creation 

In our calls, I‘ll offer strategic mentorship tailored to you, based what you want to achieve and what’s standing in your way.

This could mean we focus on finding right-fit clients, setting rates that feel good or building a road map for growth. Or, it could involve improving your boundaries or relationship with money. We'll co-create this experience to build your business, your way.

Phase 3: Catalyst 

This phase is about action and accountability, the necessary catalysts for change and results. After each call, you’ll receive a summary with action steps to guide you until our next session.

Every week, I’ll also check in with you on where you need help right now. This is an opportunity to get on-demand support via email. It can take whatever form you like. Clients often request marketing copy reviews or advice on operations and growth. 

  • Headshot of Felicia Yap

    "I've gained the knowledge, the skills and the confidence to effectively market my business in front of the right audience. If you are on the fence about working with Afton, take the leap."

    Felicia Yap, Video Storyteller & Author

  • Headshot of Trish Tutton

    "I sent an email using copy Afton helped me with, and 30 minutes later got a request to learn more about my workplace training DIRECTLY related to that email."

    Trish Tutton, Speaker & Mindfulness Teacher

  • Headshot of Corina Walsh

    "I finally understand content marketing and its role in growing my business. The ROI of working with Afton is massive — I know my new plan will help me attract clients and grow."

    Corina Walsh, Leadership Coach

  • Headshot of Patricia Bower

    “When it comes to branding and marketing, Afton Brazzoni is as knowledgable as she is inspiring. Her advice and coaching to me felt spot on and has proved to be invaluable.”

    Patricia Bower, Leadership Coach

flexible package options

3 Months of 1:1 Support

Business and marketing strategy mentorship with tailored 1:1 support designed to reach your goals 

→ 90-minute intensive clarity call

→ 60-minute calls every 2 weeks

→ On-demand weekly business and marketing support from me via email

→ Free access to my Brand for Demand messaging + content strategy course (additional $1,000 value) 

Investment: $1,000/month for 3 months (all prices Canadian)

6 Months of 1:1 Support

Business and marketing strategy mentorship with tailored 1:1 support designed to reach your goals 

→ 90-minute intensive clarity call

→ 60-minute calls every 2 weeks

→ On-demand weekly business and marketing support from me via email

→ Free access to my Brand for Demand messaging + content strategy course (additional $1,000 value) 

Investment: $750/month for 6 months

schedule a discovery call

Interested in the 3- or 6-month options, but have questions before moving forward? Schedule a free 30-minute call to discuss how 1:1 business strategy and marketing support can help you reach your goals.

Not ready for something long-term?

Book a single strategy session to get my brain on your business.

→ Includes a short briefing process to identify where you are now, where you want to be and potential areas of focus for our call 

→ 60-minute strategy session to get you unstuck and move you toward your next level of growth 

→ Follow-up notes with concrete actions for you to take, plus the call recording 

→ Support from me for 1 week via email — perfect for the questions you forgot to ask! 

Investment: $250 (Canadian) 

my story and commitment to you

Curiosity has always driven me. It’s what brought me to storytelling. It’s why I love travel and art. And it’s why I love peeling back the layers of a business to reveal its potential.

The strategic business and marketing guidance I provide is based on my 15 years of experience in communications and marketing, including:

  • Building a multi 6-figure per year content studio with healthy take-home pay and profits

  • Leading a team of 5 incredible writers who truly support me

  • Serving solopreneurs to billion-dollar companies with our work

There’s more to the story, though. Arguably more importantly, I’ve done this while:

  • Working 25 hours a week for the past 4 years

  • Enjoying the clients I work with and helping them achieve results

  • Getting to spend more time with my family, travelling and adventuring outside often

I wholeheartedly believe we are all the architects of our own lives. We deserve to build something beautiful for ourselves that is true to us as individuals and enables us to thrive. Helping you do so is my commitment to you.

  • Headshot of Naomi Dukart

    "Afton is supportive and pushes you out of your comfort zone. She brings great suggestions and tools to assist you with building a well developed marketing plan that is easy to manage."

    Naomi Dukart, Chartered Professional Accountant

  • Headshot of Lyuba Kirkova

    "Since working with Afton, I finished my mission and values, launched my new website and started working on my content plan. Her experience and advice were very helpful."

    Lyuba Kirkova, Creative Director & Designer

  • Headshot of Sarah Brinley

    "I had a branding session with Afton, and it was so helpful! I was in the pre-launch phase with a general idea of what I wanted, but she helped me refine it. I walked away with a clear strategy."

    Sarah Brinley, Writer & Editor

  • Headshot of Jennifer Takagi

    "I've created a funnel with really good copy, rejuvenated my commitment to posting on social media regularly and I'm staying on brand! I'm excited about the future."

    Jennifer Takagi, Intuitive Business Coach & Energy Healer

frequently asked questions

  • Our sessions will be personalized to you, but many of my clients choose to work on offer development, pricing, brand messaging, marketing strategy, sales processes and business operations.

    You'll receive weekly on-demand support from me, which can include marketing copy review or whatever help you need at the moment.

  • In general terms, a business coach asks questions and empowers you to find your own solutions.

    On the other hand, business strategy is about creating a concrete, actionable plan to achieve specific goals. My approach incorporates a mix of both.

  • If you have a specific problem or question to work through, a single strategy session could be an ideal fit.

    If you're looking for a deeper level of support and accountability to enact lasting change in your business over a longer period of time, a 3- or 6-month engagement is likely best.

  • The calls can be scheduled at your convenience between 10 a.m. and 4 p.m. Mountain Time.

  • In 2019, I started running my content strategy and writing studio, Scribe National, which I have built into a multi 6-figure per year business ($1M lifetime revenue) with healthy take-home pay and profits.

    My career began in 2009 and I spent a decade working in communications and marketing at organizations from media outlets to creative agencies to post-secondary institutions before I became an entrepreneur.

    I also have a bachelor of journalism honours degree and an advanced public relations diploma. As a lifelong learner, I continue to take continuing education courses and invest in coaching.

  • Not unless you want it to be. Strategy sessions and 1:1 coaching packages are designed to help you reach your specific goals.

    Build a creative agency. Be a solopreneur or freelancer. Live in a cabin in the woods (life goals). It’s completely up to you!

You’re on the doorstep of your next era. Here’s how to cross the threshold.

1. Choose which option is best for you: a single strategy session or 1:1 support over 3 or 6 months.

2. Complete your payment and schedule your first call. (Free consultation calls are available for the 3- and 6-month options).

3. Celebrate yourself for investing in your business. High-five in the mirror or happy dance — I’ll wait. I know from experience this can be tough because clients always come first. Today, you come first.

schedule a discovery call

Interested in the 3- or 6-month options, but have questions before moving forward? Schedule a free 30-minute call to discuss how 1:1 business strategy and marketing support can help you reach your goals.