boutique, bespoke branding
& content marketing services

Our founder, Afton Brazzoni, has 15 years of experience in marketing and communications. She started her career as a print journalist in 2009, then worked in-house as a part of communications and marketing teams prior to launching Scribe National in 2019. We’ve now worked with 80+ brands worldwide, including several billion-dollar companies.

Additionally, no one on our team has fewer than five years of content writing experience.

Brand messaging development, content marketing strategy and long-form content writing are our specialties. We can support you right from the startup phase in creating a messaging playbook to guide the entirety of your content – all the way through to building your strategy and writing the content you need to execute it.

We’re the opposite of a content mill where your account is just a number. Our founder is your direct point of contact and she edits every single piece of content our team writes.

Each of our B2B brand strategists, content strategists and writers has a small number of clients to ensure a deep understanding of your brand. Each team member also specializes in their own niches, so we’re bound to find a solid match for you.

Our team includes artists, mothers, multi-passionate entrepreneurs and all around lovely humans. We’ll not only focus on writing high-quality content for you, we’ll build a relational (rather than a transactional) partnership. I.e., we want to know your new puppy’s name!

While we don’t guarantee specific results, our clients have experienced some great ones that you can read about in our case studies.

This doesn’t mean we can replicate the exact same results for you. However, we will stick with you until we find a solution that works for your company.

Brand messaging is the foundation of your content marketing. Compelling, consistent messaging sets the tone for all of your content — and its level of impact.

A brand messaging playbook contains guidelines on the personality, voice, story and key statements that define a brand’s identity and communicate its value. It’s an incredibly effective asset, designed to serve a company for years, provided that you intentionally use your messaging in your content.

Building this kind of brand asset will significantly streamline the content creation process and increase the impact of your marketing efforts. Read more about brand messaging on our blog.

Even in today’s micro-attention span world, long-form B2B content marketing assets like research reports are outperforming video content.

B2B marketers surveyed for the Content Marketing Institute’s 2023 annual insights report said that research reports and white papers produced the best results for their companies (46% and 43% respectively), compared to video of any length (36%).

Long-form content helps you build the kind of bond with your audience that’s required to establish trust, and convert leads into prospects and prospects into customers. Learn more about the benefits of content on our blog.

We’re not anti-AI, but we don’t create content written by generative AI tools. We believe these tools, like ChatGPT and others, can be extremely helpful for content outline creation (because who doesn’t love to save time?), but they’re not meant to produce your thought leadership for you.

Instead, we use a journalistic approach of research and subject matter expert interviews to craft original, high-quality content for our clients. This ensures everything they publish reflects their distinct market positioning.

No. Because excellence is our core value as a company, we choose to focus on a specific area of service that includes B2B brand messaging, content strategy and long-form content writing. This enables us to best deliver excellent service.

Like branding and content marketing, social media marketing is its own vast and rapidly changing discipline. We would be happy to recommend service providers who specialize in this field.