b2b brand & content strategy

Let’s build your marketing foundation for growth.

Two founders reviewing their digital marketing

Reach your ideal buyers with targeted messaging and strategic content.

Get the core marketing components you need to attract the right audience, communicate the distinct value of your offerings and achieve your business goals.

Blending into the crowd? Misunderstood by your market? Let’s change that.

When you’re running a business, taking care of your team and clients, you don’t have time to be a marketing expert.

You’ve got the basics like a logo, but you haven’t yet defined a brand voice, crafted a brand story and developed consistent messaging. Or, you’ve outgrown your current messaging, which is now attracting buyers who are no longer a fit.

You post on social media once and a while, but your marketing isn’t driven by a plan. It’s more time consuming than it needs to be, and it’s not getting you the results you want. You’re unsure where to focus your efforts, but you know that without a strategy, you’re leaving sales on the table.

gain clarity on the path forward

Basic

Articulate your distinct value. The way your company shows up in your market is incredibly important. A strategic approach puts your best face forward.

Basic

Create content that supports business objectives. Say goodbye to the “post and pray” method. Publish content with intention to drive impact.

Basic

Communicate consistently across channels. Put an end to confusing your audience with diluted brand messaging. Become known for your expertise.

Basic

Generate greater engagement from the right buyers. Attract your ideal customers. Build strong relationships that lead to sales and referrals.

  • Headshot of Felicia Yap

    "I am thrilled with the service and quality of work that Scribe National provided on my brand messaging. They listened to my vision and carefully crafted a written brand that reflects me and my business through a collaborative process."

    Felicia Yap, Founder, Reel Awesome Productions

  • Headshot of Bruce Tannas

    "The brand messaging playbook and content strategy from Scribe National have been extremely useful as we developed our website and our social media presence for our business."

    Bruce Tannas, Founder, Connect4Commerce

  • Headshot of Kaeli Lindholm

    "Scribe National is delightful to work with, executing everything with the utmost professionalism while providing top notch work. They have a highly organized system that makes working through projects a breeze!"

    Kaeli Lindholm, CEO, KLC Consulting

  • Headshot of Gina Vliet

    "I cannot say enough about the professionalism and attention to detail I've experienced when working with this company. I hired Scribe National for content strategy, and the results have brought clarity to my new vision."

    Gina Vliet, Founder, Charon Consulting

lean on our proven strategic process

Our job is to make your life easier. That’s why our boutique B2B content marketing studio is dedicated to delivering customized service with a refreshing level of excellence.

From onboarding to research interviews to drafting and finalizing your brand messaging and content strategy, we give you the white glove treatment.

We do the heavy lifting and provide you with brand assets and a marketing plan designed to serve your company for years to come.

Want to know what it’s like to work with us? Read client stories.

what’s included in our brand and content strategy work?

Whether your B2B company is in your first few years of business, or you’ve been operating for decades and need a bit of redirection, our three-month brand messaging and content strategy engagement lays the foundation for successful marketing. Here’s what it includes:

Phase 1: Discovery

  • Brand discovery workshop

  • Brand and marketing audit

  • Client/stakeholder interviews

Phase 2: Brand messaging playbook

  • Brand personality, voice and tone

  • Brand story (long and short versions)

  • Key messages

  • Editorial style guide

  • Team training workshop

  • *Visual branding optional if needed

Phase 3: Content marketing strategy

  • Buyer persona profiles

  • Competitive content analysis

  • Goals, strategies and tactics

  • Content themes and types

  • Lead generation plan and calendar

  • Team training workshop

Pricing starts at $12,000.

build your marketing foundation for growth

Stop wondering when your B2B company will finally have the messaging and content to support the growth you want to achieve.

Quit trying to run marketing initiatives off the side of your desk while your other priorities loom in the background.

Invest in a partner who will get your brand and content strategy off the ground to help you reach your marketing goals.

This service is for you if:

  • You want your brand to be distinct in your market and your expertise to be clear

  • You value building trust with your audience rather than simply making transactions

  • You want your marketing to be as efficient and effective as possible

This service is not for you if:

  • You prefer the “throw things at the wall and see what sticks” approach to marketing

  • You believe that because you have a logo and a social media presence, your marketing is covered

  • You prefer DIY marketing over working with an experienced partner

When you invest in these core business assets, you receive a marketing foundation that will drive business impact for years to come.

Pricing starts at $12,000.

are you ready to reach your audience and your goals?

Schedule a free 30-minute discovery call to discuss how Scribe National’s done-for-you brand messaging and content strategy service can help.