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SMART Technologies creates data-driven thought leadership content with Scribe National
SMART Technologies is a pioneer in Calgary, Alberta’s now-booming tech industry. Founded in 1987, SMART was one of the city’s earliest tech companies. Today, the organization has offices in multiple countries around the globe and a team of more than 500 employees, selling into every corner of the world.
While SMART had been leveraging content marketing, a dedicated role to oversee content was new to the company. With a lean team and multiple priorities to manage, SMART needed support to move its content initiatives forward in a way that would be successful.
The results of our work together? Over 300 downloads on one white paper following SMART’s Global Partner Summit, plus a boost from blog posts, which helped to drive traffic 48% from organic search.
“Based on our past projects with Scribe, we've seen the value they bring and we want more of that. We’re really excited to continue our work together.”
— Katie Yarn, Content Marketing Manager, SMART Technologies
TouchBistro drives sales opportunities, boosts organic traffic with Scribe National
TouchBistro is a restaurant point-of-sale (POS) software and restaurant management company with customers around the globe. Its award-winning POS and guest engagement solutions have powered more than 29,000 restaurants worldwide.
As TouchBistro grew, content creation became a time-intensive undertaking to manage in-house. So, the company started looking for external writers. In this story, you’ll learn how TouchBistro worked with our B2B content writing studio to reach its goals.
A few results of this collaboration include sales opportunities attributed to multiple blog posts, as well as 26,440 organic hits on one case study alone in six months — TouchBistro’s most popular case study of all time.
“The content Scribe writes provides that crucial education piece, especially for first-time restaurateurs and people who are trying to decide on new technology. It’s also valuable for moving people down the funnel and eventually converting them into customers.”
— Katherine Pendrill, Content Marketing Manager, TouchBistro
Uplift Content increases customers by 150% with content writing by Scribe National
Uplift Content helps B2B SaaS companies close bigger deals faster by creating powerful done-for-you content marketing assets like case studies, blog posts and ebooks. The Halifax-based boutique content studio was founded in 2017 by Emily Amos and has now grown into a team of 15 freelance writers, editors and marketers.
To generate new leads, Emily was seeking an experienced, reliable B2B tech writer who could take content creation for the company’s blog off of her plate. She found that and more in Scribe National. After being thrilled with the content Scribe founder Afton Brazzoni created for Uplift’s blog, Emily brought Afton on to write for Uplift’s customers as well.
The result of our work together? Uplift Content increased its customer base by 150% in a year and more than doubled its team.
“The number of leads who booked a call with us from organic search was 15 times higher than any other channel delivered, and for a much lower cost — including my own time.”
— Emily Amos, Founder, Uplift Content