b2b content marketing blog
Brand stories for B2B: mistakes to avoid + 15 examples
A brand story takes your company from faceless to familiar. Find out which mistakes to avoid when writing yours, plus get 15 examples of B2B brand stories.
How we do customer research [steal our interview questions]
Find out how to do customer research, what interview questions to ask and how to use the insights you gather in your content marketing.
B2B brand messaging: what to include and how to use it
Brand messaging sets the tone for your content — and its level of impact. Create messaging that keeps your audience hanging on every word with our 7-step B2B brand messaging guide.
7 brand voice examples for B2B companies to stand out
Brand voice development can help your B2B company stand out in your market. Discover 7 brand voice examples and 6 steps to guide you.
Build your B2B brand bible: the complete guide
Find out why a brand bible is integral to building trust and hitting your goals in B2B marketing. Plus, learn how to create your own with 7 branding examples.
Meet the author
Afton Brazzoni
Afton Brazzoni is the founder of Scribe National, a content marketing strategy and writing studio that partners with B2B companies to help them build trust and drive growth through content. Afton's firm has had the pleasure of working with more than 80 clients in the past 5 years — the majority being repeat customers — including tech unicorns like Pipe, Retool and Wealthsimple, and others among Canada’s 50 fastest growing companies like TouchBistro. Storytelling isn’t just Afton's day job — it’s a craft she's been honing professionally for 15 years. As a former news reporter, Afton has built Scribe National with a journalistic approach that delivers original, expert-level, content for meaningful results.
We'll make a great match if you:
→ Appreciate original, expert-level content fuelled by thoughtful, in-depth research and subject matter expert interviews
→ Are ready to step off the content creation treadmill and reclaim your time to focus on strategy and distribution
→ Want to work with a small team in which the founder is hands-on and the service is white glove (we're the opposite of a content mill)
When Afton isn't working, she's spending time with her husband, hiking with her two French bulldogs where they live in the foothills of the Canadian Rockies (yes, they can hike!), honing her oil painting skills or studying Spanish.
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