b2b content marketing blog
12 blog writing tips for high-quality content
[Updated] Despite the changing SEO landscape, the question isn’t whether your B2B company should be blogging — it’s how to do it well. Find out here with 12 key tips.
![The only content creation workflow you need [10 steps]](https://images.squarespace-cdn.com/content/v1/642249e79536175973c8a2a9/c7258a19-6ba2-4c2a-b4c6-a45cb3ebe73b/content-creation-workflow-new.jpg)
The only content creation workflow you need [10 steps]
[Updated] Make your content creation process more efficient and impactful with this 10-step content creation workflow for marketers and business owners.
How to copy edit: 10 essential copy editing tips
[Updated] Poorly edited content detracts from your message and goals. Get 10 copy editing tips to improve your content, whether you're using AI or working with a writer.
Make your case for these 8 benefits of content marketing
Need to make a case to senior leadership at your B2B company for the benefits of content marketing? Get ideas, examples and objection handling tips.
Is SEO dead? No, but here’s how we’re adapting
SEO isn’t dead, but it’s time to double down on high-quality, original content and brand equity. Here’s how we’re working with clients to do exactly that.
White paper examples to help you build credibility and drive leads
Want to lead the way in your industry? Establish credibility and drive sales by leveraging skillfully written B2B white paper examples that demonstrate thought leadership.
Content audit: 7 steps to boost visibility and traffic
Website traffic lagging? It may be time for a content audit. Discover the benefits and steps of a content audit in this guide.
Creating value-packed product content: a tech marketer’s guide
Get 10 tips for enhancing your B2B product content, alongside real-world product-led content examples from our SaaS and tech clients.
Think like a reporter: why B2B tech writers need this skill
[Updated] Reporters make excellent content marketing writers. Learn how the B2B tech writers on your team can start thinking like reporters to improve their content.
10 ways to improve your B2B writing and drive results
[Updated] B2B writing is a powerful skill for your marketing team. Learn 10 tips for writing engaging, impactful content, so you can reach your goals faster.
7 B2B copywriting examples to inspire you
Copywriting lands sales. Words position your B2B tech company to your audience and articulate the value of your offerings. That’s why it’s crucial to review B2B copywriting examples for inspiration.
Meet the author
Afton Brazzoni
Afton Brazzoni is the founder of Scribe National, a content marketing strategy and writing studio that partners with B2B companies to help them build trust and drive growth through content. Afton's firm has had the pleasure of working with more than 80 clients in the past 5 years — the majority being repeat customers — including tech unicorns like Pipe, Retool and Wealthsimple, and others among Canada’s 50 fastest growing companies like TouchBistro. Storytelling isn’t just Afton's day job — it’s a craft she's been honing professionally for 15 years. As a former news reporter, Afton has built Scribe National with a journalistic approach that delivers original, expert-level, content for meaningful results.
We'll make a great match if you:
→ Appreciate original, expert-level content fuelled by thoughtful, in-depth research and subject matter expert interviews
→ Are ready to step off the content creation treadmill and reclaim your time to focus on strategy and distribution
→ Want to work with a small team in which the founder is hands-on and the service is white glove (we're the opposite of a content mill)
When Afton isn't working, she's spending time with her husband, hiking with her two French bulldogs where they live in the foothills of the Canadian Rockies (yes, they can hike!), honing her oil painting skills or studying Spanish.
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