b2b content marketing blog
Creating value-packed product content: a tech marketer’s guide
Get 10 tips for enhancing your B2B product content, alongside real-world product-led content examples from our SaaS and tech clients.
Think like a reporter: why B2B tech writers need this skill
[Updated] Reporters make excellent content marketing writers. Learn how the B2B tech writers on your team can start thinking like reporters to improve their content.
B2B content marketing agency top 8 list + vetting guide
Meet 8 of the top agencies in B2B content marketing, and discover 6 criteria you can use to vet your next B2B content marketing agency partner.
10 ways to improve your B2B writing and drive results
[Updated] B2B writing is a powerful skill for your marketing team. Learn 10 tips for writing engaging, impactful content, so you can reach your goals faster.
B2B marketing in a recession: 3 key tips
Strengthen your B2B marketing in a recession with strategic advice. Learn how to pivot and maximize sales through impactful brand positioning.
Customer journey mapping: 4 ways to leverage technology
Learn how to successfully incorporate technology into your customer journey mapping. Leverage each touchpoint to guide customers with ease.
6 content planning tips to boost efficiency and impact
Content planning helps you increase the efficiency and impact of your marketing efforts. Learn our 6 tips to maximize your content creation plan and drive more revenue.
4 ways to leverage dark social and private online communities
Private shares are hard to track. Learn how you can leverage dark social and private online communities to improve your B2B content marketing strategy.
7 B2B copywriting examples to inspire you
Copywriting lands sales. Words position your B2B tech company to your audience and articulate the value of your offerings. That’s why it’s crucial to review B2B copywriting examples for inspiration.
B2B demand generation in 2022: the role of content marketing
Explore how content marketing plays a role in B2B demand generation for tech companies. Plus, read 5 marketers’ perspectives on content trends in 2022.
Content marketing statistics: why you should know them
Keeping up with industry trends is integral to your company’s evolution and success. Explore several recent content marketing statistics and how they can influence your B2B marketing strategy.
Meet the author
Afton Brazzoni
Afton Brazzoni is the founder of Scribe National, a content marketing strategy and writing studio that partners with B2B companies to help them build trust and drive growth through content. Afton's firm has had the pleasure of working with more than 80 clients in the past 5 years — the majority being repeat customers — including tech unicorns like Pipe, Retool and Wealthsimple, and others among Canada’s 50 fastest growing companies like TouchBistro. Storytelling isn’t just Afton's day job — it’s a craft she's been honing professionally for 15 years. As a former news reporter, Afton has built Scribe National with a journalistic approach that delivers original, expert-level, content for meaningful results.
We'll make a great match if you:
→ Appreciate original, expert-level content fuelled by thoughtful, in-depth research and subject matter expert interviews
→ Are ready to step off the content creation treadmill and reclaim your time to focus on strategy and distribution
→ Want to work with a small team in which the founder is hands-on and the service is white glove (we're the opposite of a content mill)
When Afton isn't working, she's spending time with her husband, hiking with her two French bulldogs where they live in the foothills of the Canadian Rockies (yes, they can hike!), honing her oil painting skills or studying Spanish.
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