brand for demand: messaging course

craft your messaging. streamline content creation. accelerate sales.

A female business owner working on her laptop

build a marketing foundation you can trust

Ready to stop second-guessing your marketing? Learn how to attract your best aligned clients with strategic brand messaging — the foundation for more effective content that truly drives sales.

Develop your marketing knowledge, confidence and consistency in this brand messaging course for service providers, consultants and coaches. Various levels of support are available.

not seeing the results you want from your marketing?

You’re bringing in decent revenue, but your business isn’t where you want it to be — yet. You struggle with attracting your ideal client. And all of that free content you’re producing? It’s not converting into sales. You want to reach the people who need your work most.

Your offerings are solid, so you know that’s not the problem. For many service providers, consultants and coaches, the real issue is your messaging. It’s how you write and speak about the work you do that just isn’t serving you.

feeling overwhelmed by trendy tactics?

You’re an expert in your field, but you don’t feel confident putting yourself out there online. Whenever you sit down to write marketing content (even with the help of AI), you question your message and end up wasting time.

You’re lacking the certainty that strategic brand messaging provides. The reality is, without this critical direction, you’re probably slowing down your growth or making it more difficult than necessary.

So, how do you define your brand voice, attract your audience with the right messages, and land more perfect-fit clients (while keeping your sanity)?

brand your business for demand

Only 3% of a given market is ready to buy right now. Instead of chasing sales, cultivate awareness and trust among the other 97% of your potential customers — so that when they become active buyers, they’ll head straight to you.

Crafting brand messaging and marketing content that generates demand doesn’t have to be a struggle. You just need a knowledgeable guide to help you get it done (right the first time).

Imagine if you had a compelling brand story to share across all of your marketing channels…without rewriting it from scratch every single time. Or, if you knew exactly what to say about your business and how those messages should sound…with a road map to keep you going for months.

In this program, we’ll build the marketing foundation you need to attract qualified leads and sales in a sustainable way.

what happens when you finally have strong brand messaging?

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You market your services with confidence. You have a clear sense of the messages and stories you need to share in your marketing, and you create higher quality content.

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You command attention. You build a strong online presence, establish your expertise and become a trusted service provider, consultant or coach known for being incredible at what you do. You make big moves for yourself and for your clients.

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You streamline content creation. Once you have the right messaging, you can use your AI tool of choice as your writing sidekick and drastically improve the tool’s output.

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You love what you’re building. You learn that your business can succeed without you working at all hours and missing out on family time. You progress toward your goals focused on the right things, rather than spending every spare moment on content creation.

You have a big mission for your business — whether it’s to impact the world or your family’s world. When you learn how to create demand for your offerings through strategic brand messaging, the sales you make and the people you serve help you realize that mission.

transform your marketing with messaging that works

Brand for Demand was designed for service providers, consultants and coaches by someone who’s been in your shoes, and who has grown her company to multiple six figures by leveraging strategic messaging and content (that’s me, Afton).

The course has flexible self-study and done-with you options. It’s intended for business owners who are clear on the offerings they sell and the market they serve. If you’re ready to leverage brand messaging to create an in-demand brand and a business that nourishes your life, this is for you.

Option 1: Self-study brand messaging course

Get instant access to a structured curriculum of 5 modules to guide you every step of the way as you develop your brand voice, story and messaging — and lay the foundation for more effective marketing that accelerates sales.

Investment: $497 (Canadian)

Option 2: Course + consulting

Includes everything offered in option 1, plus:

  • Weekly review and feedback on your coursework via email (available for 6 weeks after the date you purchase the course)

  • 2 private consulting calls with Afton to discuss your marketing strategy, solve problems, bounce ideas and get support while being nudged out of your comfort zone

Investment: $997 (Canadian)

curriculum snapshot

  • Discover the Power of Strategic Storytelling for Business Growth

    Understand the critical role brand messaging plays in driving revenue for a company. Start thinking about your mission, vision and values, and how you express them through your messaging.

  • Get Crystal Clear on How to Speak Your Ideal Customer’s Language

    Uncover your clients’ struggles and aspirations, as well as what they love about working with you and the results you’ve helped them achieve. This will help you craft brand messaging and a content strategy that will resonate with your best aligned clients.

  • Define Your Distinct Brand Personality and Voice to Command Your Audience’s Attention

    Explore why you need a distinct brand personality. Find out how to apply the personality, voice and tone (PVT) framework to your marketing content so you can build recognition and relationships, and in turn, drive sales.

  • Craft a Powerful Brand Story to Position Your Business as a Market Authority

    Learn why you need a brand story and the anatomy of a compelling brand story. We’ll also dive into how to write and share your brand story to create meaningful connections.

  • Develop Magnetic Brand Messaging to Drive Demand for Your Services

    Find out exactly what elements make brand messaging magnetic – and therefore, effective. Now that you have your brand personality and story, you'll write your own messaging for buyers at various stages along the path to purchase, so you can begin generating greater demand and revenue.

Scribe National founder Afton Brazzoni standing outside on a rooftop in Calgary

meet your marketing partner

I’m Afton Brazzoni, founder of Scribe National, where my team and I have the pleasure of helping billion-dollar companies and solopreneurs alike with their marketing.

After 10 years working in marketing and communications roles, I launched Scribe National in 2019. Since then, we’ve helped over 85 clients worldwide unleash their brilliance through the written word.

The common thread between successful businesses at every level? Strategic brand messaging that is both compelling and crystal-clear.

I understand what it takes to grow a company from zero to six figures in its first year, to double our revenue the following year and to grow (sustainably, working 25 hours per week) every year after. We surpassed $1 million in lifetime revenue in under five years, using the same marketing foundation we’ll create together in this program. And more importantly, we’ve helped our clients achieve results like:

  • 150% increase in one client's customer base in a single year

  • 300 new email subscribers from a single lead magnet

  • 30,000 views/month on one blog post, plus the top spot on Google

My mission is to help 100 founders like you gain the marketing knowledge, confidence and consistency to build a business that nourishes your life. Strategic brand messaging unlocks it all.

still wondering if this program is right for you?

The Brand for Demand messaging course is for you if:

  • You’re ready to invest in strategic guidance to improve your marketing and grow your business sustainably

  • You’re able to dedicate a few hours per week to work on your brand and pursue your vision

  • You’re willing to trust in yourself to get results, and you’re not looking for a “marketing easy button”

  • You want your brand to be distinct (magnetic, even) and your expertise to be clear

  • You value building relationships rather than simply making transactions

  • You’re clear on the offerings you sell and the market you serve

When you put a stake in the ground and decide it’s time to move past everything that’s been holding you back with your marketing, growth is nothing short of inevitable — for both yourself and your business. If you know it’s time to make this happen, you are in the right place.

Woman working at her desk

If you know this is what you need to step into the next era of your business, here’s how the enrolment process works.

1. Choose which option is best for you: the self-study brand messaging course or the course + consulting.

2. Complete your payment and get access to the program.

3. If you chose option 2 (course + consulting), Afton will reach out to you promptly to schedule your consulting calls.

create an in-demand brand

Interested, but have questions before moving forward with payment? Fill out this form and we’ll schedule a free 30-minute consultation call to discuss how Brand for Demand can help you reach your business goals.