boutique, bespoke
b2b content marketing services
Looking for a B2B content marketing partner who will get to know your brand and audience deeply to help you generate awareness, leads and sales — without the headache? Find out what we offer.
content writing
Build meaningful connections with your prospects and customers. Tap into our seamless, proven process for developing powerful original content assets like case studies, white papers and blog posts to drive action.
messaging and strategy
Where, when and how your B2B company shows up in your market is incredibly important. Nail it with a brand messaging playbook that helps you communicate with consistency and impact, and a targeted content strategy that establishes the value of your offerings.
brand for demand program
Multiply your revenue with an in-demand brand. Create magnetic messaging and a strategic content plan with expert guidance and accountability in the Brand for Demand program.
FAQs
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The written word has power. Even in today’s micro-attention span world, long-form B2B content marketing assets like research reports are outperforming video content.
Yes, you read that right. B2B marketers surveyed for the Content Marketing Institute’s 2023 annual insights report said that research reports and white papers produced the best results for their companies (46% and 43% respectively), compared to video of any length (36%).
Long-form content helps you build the kind of bond with your audience that’s required to establish trust, and convert leads into prospects and prospects into sales.
We’re not knocking video or short-form written content. All content types “work,” but their success depends on your strategy and ideal customer. Long-form written content assets like case studies, white papers and blog posts tend to be particularly well-suited to achieving thought leadership and sales enablement goals.
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No. Because excellence is our core value as a company, we choose to focus on a specific area of service that includes B2B brand messaging, content strategy and long-form content writing. This enables us to best deliver excellent service.
Like content marketing, social media marketing is its own vast and rapidly changing discipline. We would be happy to recommend service providers who specialize in this field.
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Artificial intelligence (AI) tools like ChatGPT are widely used to create B2B marketing content, and there are myriad issues with this approach (generic content, lack of brand voice, potential for errors and plagiarism, etc).
This is not to say we’re anti-AI! We’re not. We believe tools like ChatGPT can be useful for content topic ideation (because who doesn’t love to save time?), but we don’t use them for writing. We use a journalistic approach of research and subject matter expert interviews to craft original, high-quality content for our clients.
Have a question that isn’t answered above? Interested in learning more about our services? We’re always happy to chat.