4 tech blogs B2B marketers need to follow

Updated August 2021

Content marketing for B2B companies is a complex and evolving field. If you want to keep up with the top B2B marketing strategies, you need to dedicate time to feeding your brain with new information regularly. Reading tech blogs is an excellent way to do exactly that.

Grab your coffee — here are four of our favourite tech blogs that we recommend you follow as a B2B marketer or business owner:

• MarTech Today

• Search Engine Journal

• HubSpot

• OptinMonster

Tech blogs for B2B marketers 

1. MarTech Today 

About the blog: This daily publication covers all aspects of content marketing for B2B companies, including top B2B marketing strategies, alongside sister publications Marketing Land and Search Engine Land. Coverage includes breaking stories, industry trends, feature announcements and product changes within popular platforms used by marketers.

Why we love it: This is one of our favourite tech blogs for B2B marketers because it digs into innovations and trends that are shaping the practice of content marketing for B2B companies, such as machine learning and virtual events.

Sample stories: 

• Fixing the B2B sales-marketing divide to hit pipeline and revenue targets 

• How to bring more value to your email marketing 

• The growing importance of content analytics 

2. Search Engine Journal 

About the blog: Search Engine Journal is educating and empowering the SEO community by providing the freshest news and latest best practices via the industry’s smartest practitioners. Launched in 2003, SEJ is unique in its community-based approach to search marketing content. It’s a go-to resource for the top B2B marketing strategies.

Why we love it: This is one of the must-read tech blogs for B2B marketers, especially those who want to learn more about SEO, why it’s crucial to content marketing for B2B companies and how to master it (even if you’re just getting started).

Sample stories: 

• 3 Advanced SaaS SEO Strategies & Best Practices 

• 25 of the Best Examples of Effective FAQ Pages 

• LinkedIn Rolls Out Redesign With Stories + More 

3. HubSpot Blog

About the blog: HubSpot was founded on "inbound", the notion that people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped. The HubSpot blog shares the latest in marketing, sales and service tips. 

Why we love it: If you’re curious about a topic related to marketing, you can bet that HubSpot’s blog covers it. This is one of the most comprehensive marketing tech blogs we’ve seen online, and we love its long form posts that break down concepts in a digestible way. 

Sample stories: 

• How to Implement & Succeed With Marketing Automation 

• How to Make the Best of Facebook Ad Targeting, According to HubSpot's Paid Ad Specialist 

• What are Mini Apps & Why Marketers Should Care 

4. OptinMonster

About the blog: This conversion rate optimization tech blog is full of juicy topics related to content marketing for B2B companies, like A/B testing, e-commerce, email marketing, lead generation, WordPress and more.

Why we love it: OptinMonster offers practical tips to boost your website conversions, including listicle-style blog posts on content marketing for B2B companies. Whether you’re a small business or large enterprise, you’ll find useful information on this blog.

Sample stories:

• 21 Stunning 404 Pages to Convert Lost Visitors

• How to Create a Lead Capture Page in WordPress (The Easy Way)

• 8 Email Validity Tools to Add Higher Quality Leads to Your List

Put your inspiration from these tech blogs to use

Make a list of the top B2B marketing strategies you find while reading these tech blogs, and talk to your team about how you can incorporate them into your marketing. Then, download our 10-page guide plus content checklist to ensure you follow the four essential steps you need to cover before publishing any piece of content.