b2b messaging and strategy

let’s build your marketing foundation

Two founders reviewing their digital marketing

the right words and plan to market your company

Get the core marketing components you need to articulate your brand in words, connect with your audience and convert them into customers using strategic content.

stop second-guessing your marketing

As a founder, your business is your zone of genius — and that doesn’t always include marketing.

You know you need to get your B2B company’s brand in front of potential customers, but you’re not sure where to focus your efforts.

You’ve got the basics like a logo, but you haven’t yet defined a brand voice, crafted a brand story or developed consistent messaging. You’re lacking the certainty that a strategic foundation provides — and without it, you could be wasting precious time.

So how do you nail your voice, story and messaging, and get a plan in place for your marketing content?

gain clarity on your brand and strategy

Crafting brand messaging and a content strategy that will hit the mark with your audience doesn’t have to be complicated. You just need a knowledgeable partner to guide the way and do the heavy lifting.

Imagine if you had a compelling brand story to share across all of your marketing channels…without rewriting it from scratch every single time, yet never feeling satisfied.

Or if you knew exactly what to say about your business, how those messages should sound and what kind of content to create, with ideas to keep you going for months.

We’re here to help articulate the value of your brand and offerings, and create a plan that will empower you to go to market with confidence and consistency.
We blend strategy and storytelling to help your company grow.

lean on our proven strategic process

Our job is to make your life easier. That’s why our boutique B2B content marketing studio is dedicated to delivering bespoke service with a refreshing level of excellence.

From onboarding to conducting customer interviews all the way through to editing your brand messaging and content strategy, we’ll not only give you the white glove treatment — we’ll give you back time in your week.

Curious about our work? Browse our portfolio.

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what does our branding and strategy work entail?

Whether your B2B company is in the startup phase, or you’ve been in business for a while but haven’t tackled these aspects of your marketing yet, our brand messaging and content strategy package lays the foundation for successful marketing. Here’s what it includes:

Brand messaging playbook

  • Brand personality, voice and tone

  • Brand story

  • Company boilerplate and social media profile bio

  • Key messages

  • Editorial style guide

Content strategy

  • Buyer persona profiles

  • Competitors’ content analysis

  • Content goals and content types

  • Keyword research

  • Six-month lead generation plan

All items include strategy meetings, audience and competitor research, and two rounds of revisions. We talk to your customers to capture their insights and language for highly relevant messaging that resonates with your market. And your content strategy includes a quick-start action plan to help you execute right away.

Total Investment: $5,497 CAD

  • Headshot of Felicia Yap

    "I am thrilled with the service and quality of work that Scribe National provided on my brand messaging. They listened to my vision and carefully crafted a written brand that reflects me and my business through a highly collaborative process."

    Felicia Yap, Founder, Reel Awesome Productions

  • Headshot of Kaeli Lindholm

    "Scribe National is delightful to work with, delivering projects in a timely manner and executing everything with the utmost professionalism while providing top notch work. They have a highly organized system that makes working through projects a breeze!"

    Kaeli Lindholm, CEO, KLC Consulting

  • Headshot of Gina Vliet

    "I cannot say enough about the professionalism and attention to detail I've experienced when working with this company. I hired Scribe National for content strategy, and the results have brought clarity to my new vision."

    Gina Vliet, Founder, Charon Consulting

  • Headshot of Bruce Tannas

    "The brand messaging playbook and content strategy from Scribe National have been extremely useful as we developed our website and our social media presence for our business."

    Bruce Tannas, Founder, Connect4Commerce

Woman using laptop

get help with your marketing foundation

Stop wondering when you’ll finally have the marketing messages to support your new product release or program launch.

Quit trying to write website copy off the side of your desk while your other priorities loom in the background.

Invest in a partner who will get your branding and content strategy off the ground to help you generate revenue.

B2B Foundations is for you if:

  • You want to start your business off on the right foot with strategic marketing

  • You want your brand to be distinct in your market and your expertise to be clear

  • You value building trust with your audience rather than simply making transactions

  • You want your marketing to be as efficient and effective as possible

B2B Foundations is not for you if:

  • You prefer the “throw things at the wall and see what sticks” approach to marketing

  • You believe that because you have a logo and a social media presence, your marketing is covered

  • You favour quick, one-time sales over long-term customer relationships

  • You prefer DIY marketing over working with a seasoned partner

When you invest in your business, potential customers take note. Claim your brand position as an industry leader.

Total Investment: $5,497 CAD

are you ready to reach your audience and your goals?

Schedule a free 30-minute discovery call to discuss how Scribe National’s B2B Content Foundations package can help.